In the fall of my first year, I led a team of four analysts in developing a strong social media marketing plan for Herbal Healing. Herbal Healing is a small business in the Raleigh area that produces alternative medicinal balms for treating various skin ailments.
As Engagement Manager, I was responsible for client communication and managing the project. We delivered various tools such as a posting calendar, a media kit, brand guidelines, best practices for social media posts, and identified potential collaborative partners.
The findings are presented in the PDF shown on this page.